Adding a store locator to Shopify is a helpful way to align your online store with your physical store and encourage customers to shop from both. This will improve customer retention, increase sales, and streamline your business.
There are a number of ways to utilize a Shopify interactive map that will guide your customers from your website to your brick-and-mortar store. You can either use Shopify’s built-in store locator feature for basic search functions or add an integrated Shopify app to optimize your customer experience. If you aren’t familiar with how to add a store locator to Shopify pages, continue reading to follow our easy guide.
- How to Add a Store Locator to Shopify Pages: A Helpful Guide
- Why Should I Add A Store Locator?
- Ready to boost sales?
- Frequently Asked Questions
How to Add a Store Locator to Shopify Pages: A Helpful Guide
We understand that it may seem overwhelming when trying to understand Shopify’s back-end. With this helpful guide on how to add a store locator to Shopify pages, you will be well-equipped in optimizing your Shopify store to benefit existing customers and attract new ones.
There are two different ways to add a store locator to Shopify:
Option 1: Set up a basic map functionality using Shopify’s built-in settings.
Option 2: Add an integrated Shopify app to your store for improved features.
We’ll run you through how to add a store locator to Shopify pages using both methods so you can decide what will work best for your business.
We’re going to start with option 2, using an integrated Shopify app to add a store locator, as this is a straightforward process and a good place to start.
Setup Store Locator Easily With ProMap ‑ Store Locator
ProMap – Store Locator has been specifically designed to make displaying your store locations on a Shopify interactive map easy and effective. Using this integrated Shopify app will give you a number of benefits that you won’t find built-in Shopify, including:
- Unlimited store locations
- Customize your pins and prioritize the order in which your locations will appear
- Custom Store Tags that allow your customers to see key information about any of your stores
- Instant store directions that will automatically detect your customer’s location
- A customizable interactive map that can be fully redesigned to suit your store’s theme
- Simple location management with bulk-upload
- Personalised or custom map designs that best suit your brand
All you need to do to add your store locations is search ProMap – Store Locator in Shopify’s app store and click “add app”. Once you’ve added the app to your Shopify store, you can access it via the “apps” in your menu sidebar.
Simply click on ‘ProMap – Store Locator’ and you’ll be taken to a dashboard with a simple layout to navigate through. In the “My Locations” section, manually add or bulk upload your list of stores and switch their status to live. All locations will then be automatically integrated into your Shopify store.
Then, you’re ready to customize your map. In the settings of your ProMap – Store Locator dashboard, move across to ‘List & Map’ and select what information you would like to display to your customers and how you’d like to design it.
The final step is to display Store Locator on your website. This can be done in three easy steps in your Shopify admin section:
Step 1: Go to Online Store > Navigation > Click Main Menu
Step 2: At the Main Menu > Click Add menu item, then enter Name and your Store Locator URL Link (Using the URL that is shown on the top of your backend)
Step 3: Click Add and Save Menu. Then go to the front end you will see the tab to Store Locations on the Main Menu.
What’s more, ProMap – Store Locator provides 24/7 customer support, so you’ll never be without a functioning map.
Display Google Maps Within Shopify
When you add a Shopify interactive map to your online store using Shopify’s built-in features, you will need to register a Google Maps API and then add a map section to your Shopify theme to display your store locations.
To register a Google Maps API, you will need to visit the Google Maps Platform, click ‘Get Started and follow the steps that Google guides you through. Be prepared to add in each location manually and create a billing account to complete the process.
Once you have completed the stages to enable the Google Maps Platform, you will be provided with a new Google Maps API key, which you will copy over to your Shopify theme.
Follow these steps to add the map to your Shopify theme:
Step 1: Go to Online Store > Themes.
Step 2: Find the theme that you want to add the map to and click customize.
Step 3: Click Add Section > Map > Select.
Step 4: Enter the information for your map and paste your Google Maps API key into the field. Click Save.
A basic Google map will then be displayed within your online store.
If you’d prefer a straightforward interface to manage your stores, a range of beneficial features to improve the customer’s experience, and a customized Shopify interactive map to suit your brand, then follow the steps for the Store Locator app for Shopify.
Why Should I Add A Store Locator?
When you understand how to add a store locator to Shopify, your store will instantly become more favorable to online consumers than a store without a Shopify interactive map. The reasons for this include:
Improve The Customer Journey
When you add a store locator, you will give your customers access to a Shopify interactive map that will guide them to their closest store. This will not only improve sales by turning online traffic into in-person sales, but it will improve the customer journey.
Customers value convenience. By knowing how to add a store locator to Shopify, you will be incorporating a feature specifically designed to make the customer journey easy. Essentially, you are guiding customers directly to what they need, and you’ll profit from it.
Utilizing the features of a Store Locator will not only improve the customer journey, but it will save time for both you and your customer.
When you go through how to add google maps location Shopify, you’re providing your customers with specific information for not just your store, but the product that they are searching for.
This is saving them time by directing them to what they need and where to find it, but also will save you time as your customer service team will need to answer fewer inquiries about where your store is located and what is stocked where.
In fact, Google Insights found that 53% of US shoppers checked a product was in stock before going to the store to buy it. You can easily provide this information using a Store Locator.
Encourage Local Shopping
A Shopify interactive map will tell your customer where your nearest store is depending on their location. This is not only convenient, but it encourages your customer to shop locally.
Numerous studies into consumer behavior have found that there is a growing desire to purchase goods locally, and more and more customers are choosing local businesses. This was heightened during the pandemic when supporting local businesses put customers in the driving seat to help save local economies.
Think With Google also revealed that searches for ‘Shopping Near Me’ within Google Maps have increased by 100% globally from year to year.
Increase Your Search Engine Visibility
It’s no secret that the more interactive your website is, the better you’ll rank on Google. That’s because click-through rates, internal and external links, and greater visibility will all improve the more your customer can engage with your store.
When you have completed the stages of how to add a store locator to Shopify pages, you will have also carried out beneficial steps to improve your SEO.
More specifically, you’ll be improving your local SEO, which means that you will heighten the search visibility of your physical store, so customers can find you more easily through Google.
Now that you know why a Shopify interactive map will benefit your business, it’s time to run through how to add a store locator to Shopify pages.
This step-by-step process will break down how to add google maps location to Shopify to improve your store and your customer’s shopping experience.
Ready to boost sales?
Understanding how to add a store locator to Shopify pages is a fantastic way to improve your customer journey, save time, encourage local shopping, and boost your SEO.
Choosing an integrated Shopify app like ProMap – Store Locator will further enhance your customer’s experience and lead to more sales and improved customer retention.
Frequently Asked Questions
Yes! The Store Locator for Shopify is 100% mobile-friendly. In fact, 88% of individuals who conduct a local search on their mobile visit that store within one week. This means that adding a Shopify interactive map to your online store will attract more local customers, even more from mobile searches.
If you manage multiple stores, you won’t need to provide the same information across them all. In fact, you can provide:
-Specific contact information for each store directly via address, phone, and email.
-Add special promotions for different stores in their description.
-Change opening hours & special working days.
With Store Locator, you will also have the ability to add custom tags to each store. This will allow your customer to narrow down their search for specific stores.
Yes. If you run an international business with stores across borders, you can still use all of the features without limitations. There is even the option to translate the text into other languages. All you need to do is visit the translation section in settings to adjust them according to your customer base.