E-commerce has been growing steadily in recent years, also boosted by the pandemic. Many brick-and-mortar stores migrated to online stores when they were unable to open their doors. And once the confinement had passed, some closed and others maintained both spaces. Shopify’s statistics give us an insight into its impact: But the real growth is…
A Shopify waitlist is a surefire way to increase customer loyalty and keep them coming back for more. When Shopify backorders are enabled for a product, customers can add it to their cart and proceed to checkout as usual. As soon as the product becomes available, the order will be fulfilled. Adding a waitlist allows…
Discount codes attract new customers, encourage existing customers to try a new product and/or service, and generate new revenue. Discount codes are heavily utilized during holiday seasons, where online retailers entice consumers to spend more in the run-up to a big time of year, such as Thanks Giving through Black Friday sales. In fact, research…
Making the decision to pre-launch your items on Shopify takes careful planning, but reaps many rewards that will lead your online store to further success. When you pre-launch your items, you’re changing the order process from selling items once they’ve been produced and/or purchased and in stock, to generating interest ahead of time and in…
Shopify bundle discounts group different products together to qualify them for a deal. A bundle discount may look like, “get 20% off with any hat and sunglasses combo”. Shopify bundle discounts are a great way to move stock and increase sales. For example, if it’s coming to the end of summer and you still have…
Adding a store locator to Shopify is a helpful way to align your online store with your physical store and encourage customers to shop from both. This will improve customer retention, increase sales, and streamline your business. There are a number of ways to utilize a Shopify interactive map that will guide your customers from…
Introducing a preorder model is a sustainable business practice with a number of benefits for your online store. By predicting product demand, you can control your inventory and avoid excess purchases and/or production, and increase sales by removing the ‘sold out’ barrier. The best way to add preorders is by adding a Preorder Manager app…
Introducing a tiered pricing Shopify structure throughout your online store will allow you to offer customised deals to suit the different shopping habits of your customers. Tiered pricing means you can apply various discounts that are then activated when sales meet specific values or quantities. Within a tiered pricing Shopify model, you can mix and…
Free gifts are an advantageous marketing technique for your business. Just because you’re giving something away for free, doesn’t mean that there’s no value. Offering a Shopify free gift within your online store is a fantastic way to increase your brand exposure, customer satisfaction, and customer loyalty. What’s more, a Shopify free gift is really…
Setting up volume discounts on Shopify is easier than you might think, and is a proven way to maximize your average order value through rewarding customers who buy more. The Quantity Breaks & Discounts app for Shopify lets you get setup with tiered discounts in minutes. Volume discount’s are a useful discount method that can…
