Effective date: 10 September 2020
1. Responsible entity (data controller)
The data controller that is responsible for the processing of personal data through amai.com and the Apps is Amai Digital Pte Ltd with a registered business address at 1 Raffles Place, #44-01A, Singapore 048616 (“we”, “us”, or “our”).
2. General information about cookies
A cookie is a small piece of data typically consisting of letters and numbers. When you visit a website, the website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer or mobile device for certain period of time. Cookies are designed to allow the recognition of your device and collection of certain information about your use of a website. Thus, over time, cookies allow websites to “remember” your actions and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the website itself) and (ii) third-party cookies (placed by third-party websites).
3. A list of our cookies
We use different types of cookies, including:
- Technical (strictly necessary) cookies that are essential to ensure the correct functioning of amai.com and the Apps, and to provide the services requested by you;
- Preference cookies that record information about the choices that you have made on amai.com and the Apps;
- Marketing cookies that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and
- Statistics cookies that allow us to generate statistical reports about how you use amai.com and the Apps.
Below, you can find a list of cookies that we use on amai.com and the Apps, including their purpose and expiration time:
3.1 Cookies used on amai.com
|messagesUtk||First-party HTTP cookie||amai.com (Singapore)||1 year|| The cookie is used to store a unique string for each chat box session. This allows us to see previous issues and reconnect with previous supporters.|
|_ga||First-party HTTP cookie||amai.com (Singapore)||2 years||The cookie is used to set a unique ID that is used to generate statistical data on how you use amai.com.|
|_gat||First-party HTTP cookie||amai.com (Singapore)||1 day||The cookie is used by Google Analytics to throttle request rate.|
|_gid||First-party HTTP cookie||amai.com (Singapore)||1 day||The cookie is used to set a unique ID that is used to generate statistical data on how you use amai.com.|
|__hmpl||Third-party HTML cookie||hubspot.com(The United States)||Persistent||The cookie is used to collect information on your preferences and/or interaction with web-campaign content. This is used for promoting our services.|
|__hssc||First-party HTTP cookie||amai.com (Singapore)||1 day||The cookie is used to collect statistical data related to the your visits of amai.com, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.|
|__hssrc||First-party HTTP cookie||amai.com (Singapore)||End of session||The cookie is used to collect statistical data related to the your visits of amai.com, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.|
|__hstc||First-party HTTP cookie||amai.com (Singapore)||1 year||The cookie is used to collect statistical data related to the your visits of amai.com, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.|
|__ptq.gif||Third-party Pixel cookie||hubspot.com (The United States)||End of session||The cookie is used to send data to the marketing platform Hubspot about your device and behaviour. It is used to track you across devices and marketing channels.|
|embed/v3/counters.gif||Third-party Pixel cookie||forms.hsforms.com (The United States)||End of session||The cookie is used to collect information on your preferences and/or interaction with web-campaign content. This is used for promoting our services.|
|GPS||Third-party HTTP cookie||youtube.com(the United States)||1 day||The cookie is used to register a unique ID on mobile devices to enable tracking based on geographical GPS location.|
|HUBLYTICS_EVENTS_53||Third-party HTML cookie||hubspot.com(The United States)||Persistent||The cookie is used to collect data on your behaviour from multiple websites, in order to present more relevant advertisement. This also allows amai.com to limit the number of times that you are shown the same advertisement.|
|hubspotutk||First-party HTTP cookie||amai.com (Singapore)||1 year||The cookie is used to keep track of your identity. The cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.|
|IDE||Third-party HTTP cookie||doubleclick.net(The United States)||1 year|| The cookie is used by Google DoubleClick to register and report your actions after viewing or clicking one advertising with the purpose of measuring the efficacy of the advertising and deliver you targeted advertising.|
|NID||Third-party HTTP cookie||google.com(The United States)||6 months||The cookie is used to register unique ID that identifies your device and helps to serve you targeted advertising.|
|test_cookie||Third-party HTTP cookie||doubleclick.net(The United States)||1 day||The cookie is used to check if your browser supports cookies.|
|VISITOR_INFO1_LIVE||Third-party HTTP cookie||youtube.com(the United States)||179 days||The cookie is used to estimate your bandwidth on pages with integrated YouTube videos.|
|YSC||Third-party HTTP cookie||youtube.com(the United States)||End of session||The cookie is used to register a unique ID to keep statistics of what YouTube videos you have seen.|
3.2 Cookies used on the Apps
We use the following strictly necessary authentication and chat functionality cookies on the Apps that are necessary to authenticate your requests, maintain session information, and enable you to use the chat functionality:
- Inspectlet.com cookies: __insp_sid, __insp_pad, __insp_targlpu, __insp_targlpt, __insp_m, __insp_slim, _gac_UA_5466379_18, _insp_uid.
- Amai.com cookies: __hstc, __hssrc, _ym_d, __insp_dct, shopify_pom_test, _amai_installed, __insp_targlpu, __insp_slim, _insp_identity.
- Hubspot cookies: hubspot.hub.id, _gcl_au, _conv_v, hs_c2l, hubspotapi, __cfduid, csrf.app, hubspotapi_csrf, NPS_d5cc225c_last_seen, _hjid, _ga, _gcl_au, _hssluid, __hs_opt_out, NPS_61a7bd63_surveyed, messagesUtk, hubspotapi_prefs, __cfduid.
- Preordermanager cookies: preorder2_session, XSRF_TOKEN, messagesUtk
- usemessages.com cookies: __cfduid.
4. Cookie consent
5. Disabling cookies
When we ask you to provide your consent to our use of marketing cookies, you have the freedom not to provide such consent. If you would like to refuse our use of non-essential cookies, you can do it at any time by declining cookies in your browser or device. For more information, you can consult the cookie management instructions of your browser:
- Apple Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Google Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy
6. Google Analytics
To analyse your use of amai.com and the Apps, we use Google Analytics, the business analytics service provided by Google Inc. located in the United States (“Google”). Google generates statistical information by means of cookies and creates reports about your use of amai.com and the Apps. The cookies served by Google Analytics are anonymous first-party cookies (please refer to section 3 for more information) that do not allow us to identify you in any manner. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245.
If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.
7. Interest-based advertising
You may encounter targeted interest-based advertising based on your use of amai.com and the Apps. You can control how such advertising is shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org .
8. Google ReCAPTCHA
We have implemented reCAPCHA on amai.com, the service provided by Google, to verify whether you are a human being and not a robot. It helps to protect amai.com against spam and abuse. The reCAPTCHA analysis takes place in the background. When you use reCAPCHA, Google will collect some personal and non-personal data from you, such as:
- All cookies set to your browser by Google in the last 6 months;
- Information about your mouse clicks;
- CSS information;
- Browser language;
- Any plug-in installed in the browser; and
Contact form: https://amai.com/contact/
Postal address for communication: Amai Digital Pte Ltd, 1 Raffles Place, #44-01A, Singapore (048616)