Shoppers visit e-commerce stores with uncertainty and doubts about the product they are buying. These doubts could stem from the fact that they’ve found similar items somewhere else, and they are not sure why yours is the ideal one for them. For others, it’s just the fear of the unknown. They don’t trust you, and you need to give them reasons to so that they can buy from you.
One effective strategy to enhance customer engagement and boost sales is through the use of sales popups. These popups serve as social proof, showing potential customers that others are actively purchasing your products, thereby encouraging them to do the same.
How Does Social Proof Work?
Does social proof work? Yes, it does. In a study by Nielsen, 70% of respondents said they would trust a recommendation found online. The figure goes up to 88% in another local consumer review survey. Similarly, another survey found that 93% of consumers say that online reviews influenced their purchase decisions. Reviews are a form of social proof, and considering the available data, it is safe to say that what others say about your product and brand can turn a prospect into a buyer.
Social proofs in the form of popups aren’t the silver bullet for your marketing problems. You need to ensure that they are well-designed. The conversion rates on your e-commerce store can vastly improve with well-designed pop-ups. For example, websites with well-designed popups have seen an increase in conversion rates by up to 9.28%. Some pop-ups even have conversion rates as high as 50.2%.
Why are Sales Popups Effective for Shopify Stores?
Making your popups sales-oriented has several positive effects on overall user engagement and conversion for your Shopify store. It can potentially help you build trust and increase your conversion rates.
Builds Trust through Social Proof
Sales popups showcasing recent purchases or reviews act as social proof, building trust with potential customers by demonstrating the popularity and quality of your products. This is because social proof is a psychological phenomenon that takes advantage of the influence of others to guide one’s behavior.
When potential customers see sales popups featuring recent purchases or positive reviews, it instills confidence in the authenticity and desirability of the products. “If others are buying it, I should too” is often the reaction that trails these popups. The concept is rooted in the idea that if others have had positive experiences and found value in the offerings, then the likelihood of a satisfactory purchase for the viewer increases.
Increases Conversion Rates
Well-timed and strategically placed popups can effectively grab customers’ attention and encourage them to complete a purchase, thus increasing conversion rates. Sometimes, the difference between an abandoned cart and a checked-out cart is a well-designed popup showing positive feedback from customers who have bought and used the item.
Enhances Customer Engagement
Popups create a dynamic and interactive shopping experience, keeping customers engaged and informed about your best offers and popular products. For example, exit intent popups offer a way of convincing viewers just as they are about to leave your store. It can be used to present last-minute offers, discounts, or incentives that can potentially persuade the visitor to make a purchase.
Limitations of Shopify’s Native System and Competitors
While Shopify offers basic tools for popup creation, they lack the advanced functionalities and customization options that Urgency+ provides. Similar popup tools offered by competitors often come at a higher cost or with less integration with Shopify’s ecosystem — sometimes, it’s a mix of both.
Amai’s Urgency+ (Shopify Sales Popup App)
Amai’s Urgency+ Shopify Sales Popup App is designed to help you increase store conversions and sales. It utilizes social proof and FOMO strategies by displaying pop-up notifications of recent purchases and stock levels on your website.
These notifications are customizable in terms of scheduling, frequency, and appearance. The app offers two distinct types of pop-ups: one showing recent purchase activity to boost credibility and trust and another indicating low stock to create a sense of urgency. Additionally, it allows geographic targeting for the pop-ups, enhancing their relevance and effectiveness.
Features and Advantages of Urgency+
- Dynamic Social Proof: Social proof works best when it is dynamic, recent, and relatable to the viewer. The Urgency+ App for Shopify stores makes it easy to display recent sales and reviews in real time, adding credibility to your store.
- Fully Customizable Popups: Do you want your popups to reflect your brand tone and messaging? Then, you need an app that gives you full customization control of the design and content of the popups. The Urgency+ App for Shopify stores by Amai allows you to customize everything from the message to the design, ensuring it aligns with your brand identity.
- Intelligent Targeting Options: Popups lose their value if they are irrelevant to the viewer. This means the popups need to be well-targeted to have the desired effect. The Urgency+ App allows you to precisely target your popups for maximum effect. Thus, you can show popups based on user behavior, location, and other criteria, making them more effective and less intrusive.
- Analytics and Reporting: For best results, you need to be able to assess the impact of the popup and how well they are doing. You can track the performance of your popups with detailed analytics offered on the Urgency+ App. This enables you to understand what’s working and what needs to be optimized for better results.
- Strategic Display Options: Gain full control over how and when your popup notifications appear. Set specific times, define display frequency, and limit the duration to strategically engage customers without overwhelming them.
- Versatile Notification Types: Choose between displaying recent purchases, low-stock alerts, or both, depending on your marketing strategy. This flexibility allows you to highlight different aspects of your store, from showcasing popular products to creating a sense of scarcity.
Useful Tips
- Balance is Key: Ensure your popups are noticeable but not intrusive to avoid negatively impacting the user experience. Website visitors often cite the intrusive nature of popups as a problem to their overall experience.
- A/B Testing: You may not always strike gold with your first popup design and content. This is why it is important to experiment with different messages, timings, and designs to find what works best for your audience.
- Keep it Relevant: Tailor your popup content to match the interests and behaviors of your visitors for increased effectiveness. When it is relevant to the viewer, it resonates more with them and ultimately enhances the likelihood of a positive response.
Summary and Advice
Sales popups are a powerful tool for increasing conversions and building customer trust through social proof. Amai’s Sales Popup App offers a superior solution with its customizable, targeted, and user-friendly features. This makes it an excellent choice for Shopify store owners who want to improve their conversion rates while offering an excellent user experience.
By effectively leveraging sales popups, you can create a more engaging and persuasive shopping experience, encouraging customers to make purchases and ultimately driving sales. With the right balance and strategic placement of popups, you can transform your store’s performance and customer perception.
