If your conversion rate isn’t optimized,
you have unrealized revenue.
Here’s everything we did to help The Silk Co. 2x conversion and 3x sales by identifying key friction points and optimizing their sales funnel.
Looking to Scale your Business?
Low Conversion Rates Stall Growth.
Despite steady traffic, revenue growth can remain stagnant if you aren’t optimizing the customer experience.
The Silk Co’s Return on Ad Spend (ROAS) earned a healthy 2-3x in revenue.
What was wrong?
Conversion Rate was only 0.6%.
The store was already generating a healthy ROAS, even with a relatively low 0.6% average conversion rate. This was a clear sign of untapped growth potential.
Shopify stores in this niche typically convert at over 1%.
Email accounted for only 3.8% of revenue...
With flows underutilized, we focused on building high-converting email journeys to boost Life-Time-Value (LTV) and win back lost customers.
Most brands in this space see 20–30% of revenue from email.
Weak Trust Signals Were Quietly Costing the Brand Sales...
From missing reviews to weak UX, subtle trust gaps were creating hesitation.
Shoppers weren’t abandoning the brand, they were abandoning the purchase.
No Social Proof.
Flat Landing Page Experience.
Friction in Path to Purchase.
The brand operated this way for years...
Within 30 days of our optimizations, everything shifted...
Our Results.
Comparing 30 days post-implementation vs. previous period.
Conversion Rate
Gross Sales
Bounce Rate
Here's exactly what we did...
1. Data-Driven Product Page Optimizations
Effective conversion optimization requires a a deep understanding of your customers.
Their intentions and how your products communicate with them offers real insights into what to focus to achieve high-impact improvements.
What Changed?
Enhanced UX & Mobile Experience
Addressed responsive design issues, ensuring seamless navigation across devices and reducing bounce rates by 10%+.
Improved Path to Purchase
Switched from dropdown menus to variant swatches and size selector buttons, making it easier for shoppers to view and select their preferred options at a glance. Additionally, we removed Shop Pay checkout on product pages to reduce decision fatigue and streamline the path to purchase.
Strategic Upselling & Bundling
Implemented a "Complete Your Look" feature, curating outfit pairings with exclusive discounts, driving increased AOV and enhancing product discovery.
Trust & Social Proof
Optimized display of star ratings, customer reviews, and AfterPay messaging, boosting consumer confidence and influence purchases..
Refined Brand Aesthetic & Storytelling
Updated the page design to reflect and showcase the high-quality standards of their product imagery, overall enhancing the visual shopping experience. This also added more depth to each product’s story, helping convey how each piece is thoughtfully curated and emotionally engaging which was an important and unique aspect of this founder-led brand.
2. We transformed Email into a Revenue Driver
We focused on enhancing the brand’s email strategy to make signing up feel valuable, reinforcing the brand’s storytelling, founder-led values, and community-driven approach.
As a result, we delivered an additional $2K+ in revenue within the first two weeks of optimization, with no additional marketing spend.
By strategically refining email automation and targeted campaigns, we unlocked a new revenue stream, strengthened customer relationships, and elevated The Silk Co.’s brand presence all with minimal investment.
What Changed?
Targeted Campaigns & Audiences
Addressed responsive design issues, ensuring seamless navigation across devices and reducing bounce rates by 10%+.
Automated Lifecycle Flows
Implemented a welcome series, post-purchase follow-ups, and win-back sequences, nurturing leads and increasing repeat purchases.
New Customer Incentives
Introduced a 10% first-time purchase discount popup, encouraging sign-ups and seamlessly enrolling customers into automated email sequences.
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