If your conversion rate isn’t optimized,
you have unrealized revenue.

Here’s everything we did to help The Silk Co. double conversion rate and sales by identifying friction points and optimizing their sales funnel.

Looking to Scale your Business?

Low Conversion Rates Stall Growth.

Despite steady traffic, revenue growth can remain stagnant if you aren’t optimizing the customer experience.

The Silk Co’s Return on Ad Spend (ROAS) earned a healthy 2-3x in revenue. However, the brand was missing out on nearly double the revenue.

How?

Conversion rate was significantly below the industry average at 0.6%.

So, with just a few optimizations, we had the potential to double revenue without increasing ad spend or acquisition costs.

What Drives Low
Conversion Rates?

Poor User Experience (UX) & Website Performance

Lack of Trust & Credibility Signals

Weak Sales Funnels & Checkout Friction

Steps to Growth

Weeks 1-2

We analyzed the full sales funnel from acquisition to retention to better understand their customer behaviour.

Weeks 2-3

Implemented the highest-impact growth items that offered a path to long-term, increased conversion rate.

Week 4+

Post-Implementation analysis & performance reporting.

The Results?

Comparing 30 days post-implementation vs. previous period.

205%

Conversion Rate

304%

Gross Sales

10%

Bounce Rate

How Did We Drive 2x Growth?

Data-Driven Product Page Optimizations

Optimized Email Marketing via Klayvio

Data-Driven Product Page Optimizations

Effective conversion optimization goes beyond widgets and redesigns. It requires a deep understanding of your customers, their intentions, and how your products communicate with them.

By leveraging real customer insights, we eliminated guesswork and focused on high-impact improvements.

The result?

A high-performing product page that resonates with the brands core audience and drives sustainable revenue growth. Storewide conversion rate initially averaged 0.6%. After implementation, it peaked at 3.2%, reflecting a 433% increase, before stabilizing at an average of 1.2%.

Where We Optimized:

Enhanced UX & Mobile Experience
Addressed responsive design issues, ensuring seamless navigation across devices and reducing bounce rates by 10%+.

Improved Variant Selection & Checkout Flow
Switched from dropdown menus to variant swatches and size selector buttons, making it easier for shoppers to view and select their preferred options at a glance. Additionally, we removed Shop Pay checkout on product pages to reduce decision fatigue and streamline the path to purchase.

Strategic Upselling & Bundling
Implemented a "Complete Your Look" feature, curating outfit pairings with exclusive discounts, driving increased AOV and enhancing product discovery.

Trust & Social Proof
Optimized display of star ratings, customer reviews, and AfterPay messaging, boosting consumer confidence and influence purchases..

Refined Brand Aesthetic & Storytelling
Updated the page design to reflect and showcase the high-quality standards of their product imagery, overall enhancing the visual shopping experience. This also added more depth to each product’s story, helping convey how each piece is thoughtfully curated and emotionally engaging which was an important and unique aspect of this founder-led brand.

Transforming Email Marketing into a Revenue Driver

$2k+

New Revenue

Before our optimizations, The Silk Co. was not effectively leveraging email marketing, missing out on a key revenue channel.

Given that email typically contributes 15-20% of revenue for eCommerce brands, this became a top priority.

We focused on enhancing the brand’s email strategy to make signing up feel valuable, reinforcing the brand’s storytelling, founder-led values, and community-driven approach.

As a result, we delivered an additional $2K+ in revenue within the first two weeks of optimization, with no additional marketing spend.

Key Optimizations:

Targeted Campaigns: Launched highly segmented email campaigns, particularly during the brand’s Valentine’s Day sale, to maximize engagement and conversions.
Automated Lifecycle Flows: Implemented a welcome series, post-purchase follow-ups, and win-back sequences, nurturing leads and increasing repeat purchases.
New Customer Incentives: Introduced a 10% first-time purchase discount popup, encouraging sign-ups and seamlessly enrolling customers into automated email sequences.

By strategically refining email automation and targeted campaigns, we unlocked a new revenue stream, strengthened customer relationships, and elevated The Silk Co.’s brand presence all with minimal investment.

What's Next for the Silk Co?

To sustain momentum, investing in traffic acquisition (such as expanding paid ads, SEO, and content marketing efforts) will to drive more consistent visitors to the stores newly optimized sales funnel, ideally offering sustained long-term growth.

Want Us to Help Scale Your Business?

Speak with one of our Growth Experts, receive your free optimization report, and let's explore strategies that drive sustainable, long-term growth.

We'll respond within 1 business day.

Frequently Asked Questions

What industries do you work with?

We have experience in most sectors. As you and your team know your products best we utilize this knowledge and expertise with ours. Our work is not dependent on working in a single sector and we’ve proven we can grow businesses in a wide range of sectors.

What if I already have a marketing team or work with an agency?

We are largely an extension of your marketing and business capabilities. We’re looking for what new opportunities we can execute and what is already in place that we can optimize, once we have the full picture of your business and arrangements we’ll advise on what we think is best; to ensure you’re happy and that our actions align with the company.  

How soon can I expect results?

From day one we’re working towards growth. The scale of our work is unique to your business needs. In the first month we typically spend a few hundred hours across the team on analysis, identification of new opportunities and improvements, then build out strategy and a roadmap. We want to deliver as quick as possible, but it’s essential to do the groundwork in order to get the long term sustained growth we are working towards. We’ll set clear milestones from the start.

What is the cost of your services?

Every business is unique in it’s needs. We develop strategies and plan resources around your needs and budget. Our focus is on growth, not only in revenue but profit. We are ROI focused from day one.