Boosting Sales and Championing Sustainability: How TwoWheelGear Accelerated Conversion Rates with our Bulk Discount Manager App
[Before using Amai’s Bulk Discount Manager app], running a sale while patching together several different apps and manual discount codes was overly convoluted and took way too much time to manage.Reid Hemsing, President & CEO – Two Wheel Gear
- Streamlined Sale Management: Transitioned from a cumbersome mix of manual discount codes and multiple apps to a unified, automated solution.
- Enhanced Sale Visibility and Efficiency: Features such as scheduling promotions, selecting specific products, and showcasing sale display badges significantly improved operational efficiency and sale exposure.
- Superior User Experience: Compared to other discount apps, the Discount Manager app offered an intuitive interface, quick setup, and effective sale management, standing out as the premier choice.
- Remarkable Sales Event Transformation: The annual Green Friday Sale at TwoWheelGear, aimed at selling used gear and special promotions, benefited immensely from the app’s precision and visibility, leading to a notable increase in conversion rates.
- Positive Shift in Customer Behavior: The introduction of automated discounts visible in shopping carts contributed to a rise in conversion rates, reflecting improved customer satisfaction and engagement.
Implementation and Usage
TwoWheelGear, a leader in bike commuting gear, faced significant challenges in managing sales efficiently. The process was fraught with complications due to the reliance on a patchwork of different apps and manual discount codes, making sales management time-consuming and less effective.
A new approach to discounting and sales
The introduction of the Discount Manager app transformed TwoWheelGear’s approach to sales. With functionalities like promotion scheduling, specific product and collection selection for sales, and visible sale display badges, the app streamlined the sales process. This shift not only saved time but also increased the effectiveness and visibility of sales, making promotions more appealing to customers.
Scheduling the promotions start and end date, picking collections and products to put on sale, sale display badges on collections pages etc increasedReid Hemsing, President & CEO – Two Wheel Gear
visibility to the sale. It was a lot faster, automated and polished than the way we used to run sales.
Before the Discount Manager app, TwoWheelGear experimented with various discount applications. None, however, matched the ease of use, swift setup, and comprehensive features of the Discount Manager app, making it the superior choice for managing sales efficiently and effectively.
Specific Impact Example – Green Friday Sale
Our annual Green Friday Sale where we sell off used gear, and have special promotions on certain products and collections for a set period of 4 days.Reid Hemsing, President & CEO – Two Wheel Gear
The app made it easy to implement the sale, was more accurate/all encompassing than our old methods and helped improve the visibility of the
sale on our site.
The adoption of the Discount Manager app led to a noticeable improvement in TwoWheelGear’s conversion rates, especially during key sales events like the Green Friday Sale. The app’s ability to automatically apply discounts in customers’ carts enhanced the shopping experience, leading to increased satisfaction and engagement. Furthermore, TwoWheelGear’s commitment to sustainability and becoming carbon-neutral is reflected in their operational choices, including the use of digital tools like the Discount Manager app. By streamlining sales processes and reducing the need for physical materials associated with traditional sales promotions, the app indirectly supports the company’s environmental goals. This strategic move not only made the purchasing process smoother but also positively impacted the company’s overall sales performance, aligning with their mission to contribute to a more sustainable future.
Changes in Customer Behavior and Satisfaction
We improved our conversion rate for our annual sale which is the only metric that matters! The Automated discounts that show up in the customer’s cart definitely helped a lot with that.Reid Hemsing, President & CEO – Two Wheel Gear
The adoption of the Discount Manager app led to a noticeable improvement in TwoWheelGear’s conversion rates, especially during key sales events like the Green Friday Sale. The app’s ability to automatically apply discounts in customers’ carts enhanced the shopping experience, leading to increased satisfaction and engagement. This strategic move not only made the purchasing process smoother but also positively impacted the company’s overall sales performance.
TwoWheelGear’s adoption of the Discount Manager app marked a significant turning point in how sales were managed and executed. This case study exemplifies the transformative impact of integrating the right technological solutions, leading to improved operational efficiency, customer satisfaction, and, ultimately, sales success. For businesses in the e-commerce sector, TwoWheelGear’s experience underscores the importance of leveraging innovative tools like the Discount Manager app to stay competitive and cater effectively to the evolving needs of consumers.
Visit their store: TwoWheelGear.com