How to Market Shopify Pre-Orders Effectively

Are you looking to boost your Shopify store’s revenue even before your products officially hit the shelves? Pre-orders can be a game-changer, allowing you to gauge customer interest and secure sales ahead of time. In this article, we’ll dive into effective strategies for marketing Shopify pre-orders, helping you maximize visibility and drive anticipation among your target audience.

Why is Pre-Order Marketing Important for Shopify Stores?

As a Shopify store owner, it’s crucial to understand the tangible benefits of integrating pre-order strategies into your business model. Recent findings by Square and Afterpay illustrate this point clearly, showing that customers spent 21% more per order on preorders than they did on regular product orders through Square Online. 

This statistic not only highlights the financial advantages of pre-orders but also underscores the broader trend of consumers committing to purchases before product availability.

Pre-order marketing offers several strategic advantages that can transform how you manage your business.

  1. Improved Cash Flow: Pre-orders allow you to collect payments upfront before the product is available. This influx of cash can be used to finance production costs, reducing the need for external funding or dipping into operational reserves.
  1. Gauging Customer Interest: Launching products as pre-orders gives you a clear indication of customer demand. You can use this data to adjust your inventory levels accordingly, ensuring you order just enough stock to meet actual customer interest without overcommitting.
  1. Enhanced Inventory Management: By understanding the demand through pre-orders, you can better manage your inventory, avoiding the pitfalls of overproduction, which can tie up capital and increase storage costs. This strategic approach to inventory can help you maintain a leaner, more efficient operation.

Take inspiration from Sandmarc, a Shopify store that has masterfully leveraged pre-orders to its advantage. Sandmarc utilizes pre-orders to generate excitement and gauge interest for new products before fully launching them. By setting up a custom landing page for pre-order products, Sandmarc effectively showcases the best features of its new offerings, enticing potential buyers and building anticipation.

This strategy stimulates early sales and minimizes the risk associated with new product launches. They can adjust production plans by assessing demand through pre-orders, ensuring they’re not left with unsold stock. The immediate cash flow from pre-orders also provides the necessary funds to support production, making the entire process smoother and more predictable.

By considering these strategies and examples, you can see how Shopify pre-order marketing might not just be a beneficial addition but a critical component of your sales strategy, enabling you to manage your Shopify store more effectively and responsively. 

How to Market Shopify Pre-Orders Effectively

  1. Creating Anticipation and Demand Through Marketing Campaigns
    • Launch a Teaser Campaign: Start by teasing the upcoming product on your website and social media channels. Use countdowns and sneak peeks to build curiosity and excitement.
    • Exclusive Offers: Offer special pricing, limited editions, or exclusive bundles for pre-order customers. This not only rewards early buyers but also makes the offer too good to pass up.
    • Storytelling: Share the story behind the product. Why was it created? What problem does it solve? Engaging your audience with the narrative around your product can increase emotional investment and desire.
  1. Utilizing Email Marketing to Target Potential Customers
    • Segment Your Audience: Use your email list wisely by segmenting your audience based on their purchase history and interests. Tailor your messages to speak directly to their preferences and past behaviors.
    • Personalized Emails: Send personalized updates about the pre-order process, such as behind-the-scenes content or progress reports, to keep potential buyers informed and engaged.
    • Exclusive Pre-Order Email Blast: Create excitement with an exclusive email blast to your subscribers announcing the pre-order launch. Highlight the benefits and any exclusives to make it compelling.
  1. Leveraging Social Media Platforms for Broader Reach and Engagement
    • Consistent Posting: Keep your followers engaged with regular updates about the pre-order status and related content. Use various formats like stories, posts, and live videos to maintain interest.
    • Hashtags and Social Ads: Utilize targeted hashtags and invest in social media ads to reach a broader audience. Ads can be specifically targeted to those who have shown interest in similar products.
    • Engage with Your Community: Encourage comments and shares to increase visibility. Respond to queries quickly and create posts that invite interaction, such as polls or Q&A sessions.
  1. Collaborations with Influencers to Boost Visibility
    • Choose Relevant Influencers: Partner with influencers who align with your brand values and have an audience that would be interested in your product. This alignment ensures authenticity in the promotion.
    • Product Seeding: Send pre-release versions of your product to influencers so they can review and create buzz around it. Their testimonials can provide social proof and encourage their followers to place pre-orders.
    • Collaborative Content: Work with influencers to create content showcasing your product’s use and benefits. This could be through tutorials, unboxing videos, or lifestyle content.

Introducing Amai PreOrder Manager

As a Shopify store owner, optimizing your pre-order process is crucial for enhancing customer engagement and streamlining operations. The Amai PreOrder Manager + Notify is designed to do just that. 

This robust tool enhances your Shopify store by allowing flexible setups for pre-orders, automating scheduling based on your stock levels, and offering extensive customization options for how pre-orders appear on your site. 

Listed below are the steps to Install the Amai PreOrder Manager App:

  • Step 1: Install the App

Begin by finding Amai PreOrder Manager in the Shopify app store. Click ‘Add app’ to integrate it into your Shopify environment. Once installed, it will appear in the menu sidebar of your Shopify admin dashboard, making it easily accessible. 

Navigate to ‘PreOrder Manager’ under the apps section to access your management dashboard. From here, you can view a list of your products by selecting ‘Products’ from the menu bar and start setting up.

  • Step 2: Enable Pre-Order

For a product you wish to set as available for pre-order, simply toggle the ‘preorder’ option to green. Hit ‘default settings’ to begin customization. Here, you can define various parameters such as preorder availability, display messages, and more.

  • Step 3: Customize Your Settings

Customize your pre-order settings to suit your needs. You can set a display message, decide when the preorder should automatically turn off (either when a limit is reached or by a specific date), offer preorder discounts, and customize the button text. 

Also, you can set a preorder quantity limit, choose the preorder period through scheduling options, and even limit preorder availability to certain countries. Finally, activate visual cues like preorder badges and terms and conditions for clarity.

  • Step 4: Enable ‘Coming Soon’ and ‘Notify Me’

On the same settings page, you can engage potential customers even before the preorder starts. Activate the ‘Coming Soon’ status to inform customers when the product will be available for preorder. The ‘Notify Me’ feature can be set up to alert customers when the product is close to launch, ensuring they don’t miss the opportunity to order.

Features and Advantages of Amai PreOrder Manager

  1. Unlimited Pre-Orders: Manage unlimited pre-orders, removing any restrictions on how many products you can offer. This capability allows you to scale your sales opportunities without worrying about system limitations, thus maximizing your revenue potential during new product launches or special promotions.
  1. Flexible Pre-Order Options: Enable pre-orders with options for partial payments and discounts. These flexible payment options make it easier for customers to commit to a purchase upfront, which can improve your cash flow significantly. Lowering the initial cost barrier encourages more customers to place orders early.
  1. Automated and Customizable Management: Automate pre-order dates based on stock levels and customize the shopping interface, including ‘Coming Soon’ buttons, to align with your store’s branding. Automation saves you time and reduces the likelihood of human error, while customization ensures your store maintains a cohesive and attractive aesthetic. This streamlining of operations makes managing pre-orders less cumbersome and more efficient.
  1. Back-in-Stock and Pre-Order Alerts: Automatically notify customers about available stock and new pre-order opportunities. Keeping your customers informed enhances engagement and boosts customer retention. These notifications help maintain excitement around your products and encourage repeat visits to your store.
  1. Controlled Quantities and Urgency: Set limits on pre-order quantities and display these limits to create a sense of urgency. By controlling the available quantities, you can manage your supply more effectively and stimulate quicker decision-making from potential buyers. This strategy is crucial for driving faster conversions and increasing the perceived value of your products.
  1. 24/7 Support and Expert Assistance: Access round-the-clock live chat and developer support. Having continuous access to support ensures that any issues can be quickly resolved, which enhances the overall user experience for both you and your customers. This level of support is invaluable, especially during high-volume sales periods or when deploying new features.

Useful Tips

  • Select products with proven demand or high interest from your target market.
  • Consider a soft launch or limited release to gauge interest before fully committing to larger stock levels.
  • Promote products as limited-time offers to increase urgency and desire.
  • Always specify the expected delivery timeline on your product page and during checkout.
  • Keep your customers informed if timelines change due to unforeseen circumstances.
  • Set delivery dates that allow some leeway for early delivery, enhancing customer satisfaction.
  • Send an immediate email confirming their pre-order, with a summary of what they can expect next.
  • Provide a direct line of communication, like chat support or a dedicated email, to answer any pre-order queries quickly.

Summary and Advice

We’ve explored effective strategies for marketing your Shopify pre-orders, including generating demand through anticipation, leveraging email and social media for broader engagement, and utilizing influencer collaborations to boost visibility. 

Key tools like Amai PreOrder Manager streamline the process, allowing for automated and flexible pre-order management that enhances customer engagement and optimizes inventory. 

To maximize the potential of marketing your Shopify pre-orders, focus on selecting the right products, setting realistic delivery expectations, and maintaining clear, consistent communication with your customers. Integrating these practices with robust tools like Amai PreOrder Manager can significantly enhance your store’s performance and ensure a successful pre-order campaign.

Effortlessly Enable Pre-Orders for Any Product
Try it for free on Shopify