The quantity bar on an e-commerce website provides a clear snapshot of an item’s availability or its sales volume. It serves as a subtle visual cue that informs users about product popularity and scarcity, directly impacting their buying behavior. In addition to creating a sense of urgency, this leverages the psychological principle of scarcity, making…
In the fiercely competitive world of e-commerce, engaging customers has become the cornerstone of digital retail success. The average e-commerce conversion rate is 2.5% to 3%, and many online stores have even lower conversion rates. With a cart abandonment rate of approximately 70%, there is a significant opportunity for improvement. Gamification, in its different forms,…
Social proof is the concept that people follow the actions of others, using it as a cue for correct behavior. For online businesses, it means using reviews, endorsements, and social media to build credibility and trust. It’s vital for influencing consumer decisions and boosting conversions, acting as a trust signal for potential customers in the…
The typical online shopper thinks they have all the time in the world to make their purchase. Thus, cases of cart abandonment are quite prevalent. According to Baymard Institute, the average documented online shopping cart abandonment rate is 70.19%. For e-commerce stores, abandoned carts are no good sign. By leveraging urgency, you can compel customers…
In 2023, e-commerce sales accounted for over 20% of retail sales worldwide. This year, global eCommerce is expected to make up 22% of total retail sales, showcasing the growing dominance of online shopping. In light of this information, savvy e-commerce entrepreneurs go the extra mile to understand the psyche of online shoppers to increase conversion…
Shoppers visit e-commerce stores with uncertainty and doubts about the product they are buying. These doubts could stem from the fact that they’ve found similar items somewhere else, and they are not sure why yours is the ideal one for them. For others, it’s just the fear of the unknown. They don’t trust you, and…
Have you ever wondered how much money customers usually spend on a single purchase? That’s what we call the average order value. By analyzing AOV, you can find more opportunities to increase your revenue by encouraging customers to spend more per order. Yet, there are many dropshipping beginners who do not know how to increase…
E-commerce has been growing steadily in recent years, also boosted by the pandemic. Many brick-and-mortar stores migrated to online stores when they were unable to open their doors. And once the confinement had passed, some closed and others maintained both spaces. Shopify’s statistics give us an insight into its impact: But the real growth is…
A Shopify waitlist is a surefire way to increase customer loyalty and keep them coming back for more. When Shopify backorders are enabled for a product, customers can add it to their cart and proceed to checkout as usual. As soon as the product becomes available, the order will be fulfilled. Adding a waitlist allows…
Discount codes attract new customers, encourage existing customers to try a new product and/or service, and generate new revenue. Discount codes are heavily utilized during holiday seasons, where online retailers entice consumers to spend more in the run-up to a big time of year, such as Thanks Giving through Black Friday sales. In fact, research…
