Pre-Order Setup Guides

Generate Buzz around New Products with Pre-Orders

Generating buzz for new products through pre-orders can build excitement in customers and drive early sales. Use this Pre-order strategy to gauge customer interest, plan inventory, and create a sense of urgency.


“Using the Pre-Order app, we’ve been able to test new products and generate significant buzz before even launching them, allowing us to better understand customer demand and interest.”​Read the full interview

Vince Schaljo – Eastwood Guitars

Merchant Spotlight:

Eastwood Guitars

Eastwood Guitars, known for vintage-inspired instruments, effectively uses pre-orders to create excitement around new products. By leveraging pre-orders, Eastwood gauges customer interest and secures funding before full-scale production, ensuring a demand-driven approach.

They announce new models with detailed descriptions and visuals, allowing customers to order before the official release. This creates exclusivity and urgency, making customers feel part of an exclusive club with access to limited-edition instruments and early bird offers.

Pre-orders also enable Eastwood to engage with their community through updates and behind-the-scenes content, fostering a strong connection with their audience. This keeps customers excited and invested in the product launch.

Through pre-orders, Eastwood Guitars creates a win-win situation: customers get early access to new products, and the company can manage production and inventory better, reducing financial risk and ensuring a product-market fit.

Mastering Product Testing with Pre-Order Campaigns

With Pre-Orders, you can also enhance your product testing process by taking a page from Eastwood Guitars’ playbook. By launching a limited run of a new product, you can gather essential feedback from your target audience with minimal investment.

This approach allows you to gauge true demand, make informed decisions on inventory levels, and plan your production efficiently. By minimizing financial risk and ensuring your product resonates with your market, you can make necessary adjustments based on customer insights, leading to more successful product launches.

How-to setup
Pre-Orders for New Products

Setup Pre-Orders Terms for Success

When generating buzz for new products, establishing clear pre-order terms and conditions is crucial. This not only prevents customer frustration but also ensures a smooth and successful pre-order campaign. Keep these points in mind:

  1. Transparency: Clearly communicate shipping dates, payment terms, and potential delays.
  2. Customer Trust: Clear terms build trust and manage expectations.
  3. Support Efficiency: Reduces unnecessary inquiries, allowing your support team to focus on genuine issues.

A well-structured pre-order process can turn excited customers into loyal advocates for your brand.


Pre-Order Terms & Conditions
Display the pre-order terms and conditions when customers add a pre-order item to their cart. Additionally, consider requiring customers to opt-in to these terms before completing their purchase
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Schedule Pre-Order Start/End Dates
Automate the timing of your pre-orders to align with your marketing strategy.
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Pre-Order Quantity Limits
Set limits on the number of items available for pre-order to enhance exclusivity.
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Estimated Shipping Date
Provide an estimated shipping date to manage customer expectations.
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Restrict by GEO Location
If relevant, you can also restrict pre-orders to specific geographical locations to optimize shipping logistics and compliance.
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Effectively Creating Buzz around Pre-Orders

Creating excitement around new products is essential for a successful launch. Pre-orders can make customers feel part of an exclusive group, giving them the chance to access a new product before anyone else.

To effectively market pre-orders, try utilize social media campaigns, influencer partnerships, and email marketing to spread the word. Share sneak peeks and behind-the-scenes content to build anticipation.


  • Inventory Management: Predict demand and avoid overproduction.
  • Revenue Boost: Early sales improve cash flow and fund production.
  • Customer Engagement: Build a loyal community excited about your brand and products.


Notify Me Email Alerts
Utilize email alerts to notify customers when pre-orders are available, capturing their interest early.
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Build Hype with Coming Soon
Use “Coming Soon” features to create anticipation and excitement for upcoming pre-orders.
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Pre-Order Discounts: Offer discounts for pre-orders to incentivize early purchases and boost initial sales.
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Pre-Order Calendars: If you’re releasing a few new products, try using a release calendar to help customers keep track of upcoming product launches for pre-order. Learn More

Need help getting Setup?

Contact our Live Chat Support team in-app 24/7 for tailored solutions and app support.

How to Contact Live Support
Follow these steps in-app to be connected with a member support team.
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Pre-Order Launch Checklist

1. Set a Launch Date

Choose a date that aligns with your marketing calendar and strategy, allowing sufficient time to generate hype. Ensure the date accommodates inventory availability from your supplier to avoid delays.


2. Create Marketing Materials

Create teasers that showcase key features to generate excitement. Use social media posts with eye-catching visuals and compelling captions to reach a wide audience. Launch email campaigns to inform subscribers about the upcoming release and offer exclusive pre-order opportunities. Incorporate a variety of content formats, such as videos and countdowns, to keep your audience engaged and eagerly anticipating the launch.


3. Open Pre-Orders

Using our Pre-Orders app, enable pre-orders to start capturing early sales and build anticipation for your product. Monitor and analyze pre-order trends and customer engagement data in real-time to understand demand and refine your sales strategy effectively.


Additional Tips:

Customer Communication: Maintain regular updates with pre-order customers about shipping dates and any changes.
– Set Clear Terms: Clearly outline pre-order terms and conditions, including expected delivery dates, payment terms, and cancellation policies.
– Monitor Inventory: Keep a close watch on pre-order sales to manage inventory levels and avoid overselling.
Preparing for Launch: Ensure all logistics, including packaging and shipping, are ready for when the pre-order items are released.


Enhance your Pre-Order Strategy.
Maximize your Sales Potential

Checkout our other Pre-Order Strategy Guides and maximize your potential with our app.

Top Stores,
Selling More
with Pre-Orders

Discover how stores like yours are thriving with Pre-Orders. Read our insights and case studies below.

Eastwood Guitars, a renowned guitar manufacturer, was able to significantly boost their revenue by implementing pre-order processes. With pre-orders, they were able to secure an additional 20% of store revenue and successfully test and launch new products. Pre-orders also streamlined their deposit collection processes, providing a more efficient and automated system. This case study highlights…

MissionMercantile, a high-end leather goods retailer, found success in implementing a pre-order system to manage their inventory and customer demand. Pre-orders have resulted in an additional 20% of store revenue for MissionMercantile and improved communication with customers by providing back-in-stock dates for popular products. Pre-orders also allow them to keep selling both popular and specialty…

AUTOID, a leading provider of aftermarket automotive parts, faced a significant challenge when COVID-19 caused freight delays and stock shortages, making it difficult to keep up with customer demand. However, the company found a solution in pre-orders, which allowed them to continue selling products while managing inventory more effectively. Pre-orders also shaped AUTOID’s business model,…