Social proof is the concept that people follow the actions of others, using it as a cue for correct behavior. For online businesses, it means using reviews, endorsements, and social media to build credibility and trust. It’s vital for influencing consumer decisions and boosting conversions, acting as a trust signal for potential customers in the…
The typical online shopper thinks they have all the time in the world to make their purchase. Thus, cases of cart abandonment are quite prevalent. According to Baymard Institute, the average documented online shopping cart abandonment rate is 70.19%. For e-commerce stores, abandoned carts are no good sign. By leveraging urgency, you can compel customers…
In 2023, e-commerce sales accounted for over 20% of retail sales worldwide. This year, global eCommerce is expected to make up 22% of total retail sales, showcasing the growing dominance of online shopping. In light of this information, savvy e-commerce entrepreneurs go the extra mile to understand the psyche of online shoppers to increase conversion…
Shoppers visit e-commerce stores with uncertainty and doubts about the product they are buying. These doubts could stem from the fact that they’ve found similar items somewhere else, and they are not sure why yours is the ideal one for them. For others, it’s just the fear of the unknown. They don’t trust you, and…
Approximately 75% of customers research online before heading out to a physical store. Therefore, adding a store locator to Shopify is a helpful way to align your online store with your physical store and encourage customers to shop from both. This will improve customer retention, increase sales, and streamline your business. There are a couple…
Fast-growing businesses get 40% more of their earnings from customization compared to slower-growing ones. Introducing a tiered pricing Shopify structure throughout your online store will allow you to offer customized deals to suit the different shopping habits of your customers. With tiered pricing, you can apply various discounts that are activated when sales meet specific…
According to the US Census Bureau, 2021 saw a whopping 5.4 million new business applications, meaning 2022 is now a more competitive landscape for eCommerce businesses than ever before. As a result, businesses need to offer shoppers every possible incentive to purchase from their store instead of a competitor. One way to do this is…
Being able to deliver your products to customers has become an essential part of the success and survival of most businesses. Since the pandemic, online shopping has transitioned from being convenient to necessary, increasing the need for stores to provide local delivery options. Transitioning from a brick-and-mortar or click & collect to using a delivery…
If you want to set up Shopify bulk discounts for orders to clear stock and improve your customer retention, you’re in the right place. This guide will show you how to apply Shopify bulk discounts to orders, whether you’re using coupon codes or automatic discounts based on a percentage, fixed value, and other discount types….
A Shopify limited time offer is a great way to create a sense of immediacy and push some fast sales on your Shopify store. These offers can take the shape of free shipping, a discount code, or buy x get y, and are active within a particular timeframe or for a holiday, such as Christmas. …
